The perfect time for change
Managing Director Fabian von Zelewski explains why the anniversary was the right time to refresh the brand image: "Our anniversary is a real milestone in our history and, as such, naturally also a turning point - an occasion to look both back and forward, to take stock. For us, it was time to take account of our development to date and to allow our external image to grow in line with our current positioning and performance."
His Managing Director colleague, Ralf Schulze Garg, adds: "On the one hand, we want to present ourselves to our customers as a modern and dynamic service provider; on the other hand, our new image is also a gesture of appreciation towards our approximately 500 employees in order to proudly present what we have achieved together to the outside world. After all, each and every one of them plays a decisive role in innotec's success."
Confident and contemporary: the design
PIONEERS OF THE FUTURE - this is the motto under which innotec now faces the challenges of today and tomorrow, while at the same time defining its high performance standards.
The new logo is correspondingly robust, framed by two exclamation marks, with corners and edges and a strong dark green. Fresh, harmoniously coordinated colors identify the various business areas and provide orientation in the service portfolio.
A red, or rather green, thread is created across all topics and media by the characteristic pattern that results from the repetition of the exclamation marks in the logo.
Informative and user-friendly: the new website
The heart of the new innotec website is the completely redesigned graphics and content, which has been optimized for mobile and barrier-free use and offers a detailed presentation of all services on one platform. The blog and calendar of events, which provide up-to-date information about the company and its activities, provide exciting added value.
Fabian von Zelewski sums it up: "All in all, our new website is another piece of pioneering work. With this in mind: Here's to the future!"
